I had some spare moments today while I was sitting in the waiting room of the doctors office (my daughter wasn't feeling well). I decided to catch up on some blogs on my iPhone. As I read through a number of postings... I thought about something I ran into earlier in the day when I was walking by the TV. There was another one of those Windows commercials (Shoe Circus, New Family: Part1, New Family: Part2, I'm a PC: "Pride") on again... this one was different... it wasn't a tease... it gave you a place to go... mojaveExperiment.com. It turns out that Microsoft is addressing the the bad press Vista has gotten over the last two years. The idea behind the site is to tell users that they are about to try the next version of Windows (aka Mojave), but in reality it is really Vista. The feedback from these participants is interesting... I am not sure they could have pulled this same experiment before Vista sp1. Especially since one of the participants commented how quick it did things.
The other add campaign that we are now seeing is also related to Microsoft fighting back around the image of a PC. The guy shown below looks like the actor they have on those commercials... the interesting thing is that he actually is a Microsoft employee.
With all of the this marketing hype around the platform were obviously going to see what the next version of Windows is going to look and feel like. That is a given. However, I don't think that is all that exciting. What would be really exciting is NOT to get this:
on my IPhone.
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